Fonts Matter

No matter whether we think of fonts as typefaces (like Arial, Times New Roman, or the dreaded Comic Sans) or as the style of the typeface (italics, bold), one thing remains true:

Fonts are like facial expressions for your words.

We typically think of fonts by name, when really, those are typefaces. Fonts are specific settings for a typeface, like the size and italic or bold. It remains true, though, that fonts express more than words can on their own.

When you see:

I love pancakes.

it's just a statement of fact. Who doesn't love pancakes?

But when you see:

I love pancakes.

I love pancakes.

I love pancakes.

I love pancakes.

I love pancakes.

suddenly the words take on new meaning and intensity, and each of those sentences feels different – the last one might even feel like it's being shouted.

The same is true of typefaces – they give words more meaning. When you see:

it feels a bit different than

I don't even need to tell you which one is used in the spring and which one is used in autumn.

It works for company names, too. You wouldn't expect the same services from:

You’d probably be pretty confused if you walked into the first one and someone started asking about your vehicle.

Choosing the right font (or typeface) can literally make or break a business. How many parents would reach out to:

if their teen needed help with physics?

Are people going to stop in for

if they can't read the words as they drive by the building?

What does your font say about your business?

To book a meeting to discuss fonts, typefaces, or anything marketing-related, click the button below to fill out our contact form or email us at support@myneighbourhoodmarketing.agency and we'll get back to you within two business days.